adChain Logo

adChain

adChain header image

1. Summary

Ranks

Liquidity
-
Developer
-
Social
44
Momentum (beta)
0
Stack Rankā„¢
-
Price
$0.000097020000 0.0%
Market Cap
$294,790.00 (#5017)
Supply
/
Price
52W High price $0.000401859600
52W High date 20th Apr 2023 (1 year ago)
All Time High (ATH) Date 10th Nov 2024 (2 weeks ago)
All Time Low (ATL) Date 10th Nov 2024 (2 weeks ago)
Supply & Trading Volume
Description

Overview

Overview

adChain is a browser-agnostic Ethereum-based solution designed for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. The platform was developed by the Data & Marketing Association (DMA) in collaboration with California startup MetaX.

Functionality

adChain operates on the public Ethereum blockchain, where domains hold adTokens on the registry as a means of accreditation. This allows for the verification that ads reach a real human audience, ensuring transparency in digital advertising processes. The platform prevents bots from fraudulently generating clicks at the cost of advertisers.

Key Features

  • Decentralized Governance: Participants have the ability to audit and validate the whitelist, providing transparency and preventing fraudulent activities.
  • Token-Based Incentives: AdToken holders can report or prevent fraud and receive rewards through a token-based mechanism, incentivizing virtuous behavior.
  • Legitimate Domain Verification: The registry is open for domains to apply and verify their legitimacy through community voting.

Technology

  • Layer Technology: Uses Transport Layer Security (TLS) and certificate signing keys to ensure authentication and facilitate bidding through standard protocols like RTB, VAST, and VPAID.
  • Decentralized Architecture: Allows publishers to maintain control over their certificate signing keys, ensuring mutual authentication and retention of control over ad commerce.

Tokenomics

  • adToken (ADT): A standard ERC20 token used as the native currency for the adChain Registry, facilitating transactions and incentivizing participation in the platform.
2. Price

2.1. Market Performance

How does adChain's () performance compare to the median performance for assets of a similar market capitalization?

30 Day Return

%

-7.2%

Similar Market Cap

3. Developer Activity

We're monitoring 12 adChain GitHub repos for commits, code additions and deletions. This data is factored into the Developer Rank. Because of delays in GitHub's stat processing, recent activity maybe underrepresented.

Weekly Commits (All adChain Repos)

Commits vs. The Market

  • Past 4 weeks: 0 commits vs. an average of 1
  • Past 12 weeks: 0 commits vs. an average of 8
  • Past year: 0 commits vs. an average of 111

Most Active Repos

Past week 0
Past 12 weeks 0
Past year 1
Past week 0
Past 12 weeks 0
Past year 0
Past week 0
Past 12 weeks 0
Past year 0
Past week 0
Past 12 weeks 0
Past year 0
Past week 0
Past 12 weeks 0
Past year 0
Past week 0
Past 12 weeks 0
Past year 0

Top Developers 2024

In total, 1 developers have contributed to adChain over the past year. Who are the most active adChain developers, by commits, over the past year?

Related Projects

Developers working on adChain also worked on these projects.

4. Social Activity

Tip: Toggle each network by clicking the name above

Historic data is only available from 22nd April 2022

Total Followers

Reddit Subscribers 567
Active Reddit Users (past 24h) 6
Discord users
Active Discord Users
Telegram Users
Twitter followers 5,305
5. News

No recent news found.

7. More Information

Always do your own research (DYOR) before making any investment. Here's some links you might find helpful:

Website https://adtoken.com/
Explorer https://etherscan.io/token/0xd0d6d6c5fe4a677d343cc...
Twitter @ad_chain
reddit /r/adChain

What is the correct contract address for adChain?

Ethereum 0xd0d6d6c5fe4a677d343cc433536bb717bae167dd

Has adChain been audited for security?

No security audits found for this project.

Are you the owner of adChain? Edit it here

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