FreeRiver

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$0.000000000000 0.0%

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$ (#31535)

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All Time High (ATH) Date	13th May 2025 (2 weeks ago)
All Time Low (ATL) Date	13th May 2025 (2 weeks ago)

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Description

Project FreeRiver Description

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Project FreeRiver Description

Project FreeRiver is a project that involves developing an immersive visuals experience focusing on the importance of maintaining free-flowing rivers. The project leverages augmented reality (AR) technology to illustrate what the future could look like if rivers are not kept free-flowing. Born from the desire to visualize the negative consequences of damming rivers, FreeRiver is a collaborative effort between the World Wildlife Fund (WWF) and the visual communication and design agency One Big Robot.

Key Functionalities:

• Gamification: Engages users through interactive features.
• Decision Making: Allows users to explore different scenarios of damming and sustainable energy mixes.
• Storytelling and Narration: Provides detailed information on how wildlife and human inhabitants depend on healthy rivers.
• Simple Interface: Intuitive user interface enabling easy exploration.
• Translation: Available in six languages, including English, French, Spanish, Russian, Hindi, and Mandarin.

Project Background:

The idea for FreeRiver originated from a visit to the Luangwa river in Zambia, where a proposed dam would have had negative environmental and social impacts. The development process took six months and was featured in Apple's keynote event in March 2018. The project aims to raise awareness about the importance of preserving free-flowing rivers and inspire action to protect these ecosystems.

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