Coldbank

1. Summary

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Liquidity

-

Developer

-

Social

40

Momentum (beta)

0

Stack Rank™

-

Price

$0.000000015748 0.0%

Market Cap

$0.00 (#10716)

Supply

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Ethereum Ecosystem

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Price
52W High price	$0.000004452900
52W High date	12th Jan 2022 (3 years ago)
All Time High (ATH) Date	5th Oct 2024 (4 months ago)
All Time Low (ATL) Date	5th Oct 2024 (4 months ago)

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Description

Project North Star: Coldwell Banker's Rebrand

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Project North Star: Coldwell Banker's Rebrand

Overview

Project North Star is Coldwell Banker's transparent rebrand aimed at modernizing its visual identity and mission statement. The new logo, featuring a star in the top right corner called the "CB North Star," represents the brand's position as a leader in the real estate industry and its commitment to excellence. This rebrand honors Coldwell Banker's 113-year history while adding contemporary appeal.

Key Features:

• Logo: The CB North Star symbolizes a constant guiding force for home buyers and sellers, mirroring real estate agents' role as guides.
• Mission Statement: "We empower our people to leave their mark on the world of real estate" and the core values of home, awesomeness, ingenuity, and excellence.
• Transparent Rebrand: Over the next nine months, Coldwell Banker will test this new identity in real-world scenarios and collect feedback before implementing the final brand makeover starting in January 2020.
• The CB North Star: Symbolizes the guiding force that is the Coldwell Banker network, remaining a constant guidance to consumers in the home buying and selling process.

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