Basic Attention BAT

1. Summary

Ranks

Liquidity

98

Developer

37

Social

99

Momentum (beta)

63

Stack Rank™

62

Price

$0.19 +4.5%

Market Cap

$287.91M (#196)

Supply

1.49B / 1.50B

Tags

Solana Ecosystem Near Protocol Ecosystem Avalanche Ecosystem Polygon Ecosystem Harmony Ecosystem Ethereum Ecosystem Pantera Capital Portfolio

More Metrics

Price
52W High price	$0.38
52W High date	14th Mar 2024 (4 months ago)
All Time High (ATH) Date	28th Nov 2021 (2 years ago)
ATH Price	$1.90
% From ATH	-87.26%
All Time Low (ATL) Date	16th Jul 2017 (7 years ago)
ATL Price	$0.07
% From ATL	234.58%

Supply & Trading Volume
Trading Volume (24h)	$15.54M
Total Supply	1.50B
Max Supply	1.50B
Circulating Supply	1.49B

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Description

The Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on the Ethereum platform. The project aims to correct the inefficiencies and transparency issues prevalent in digital advertising.

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The Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on the Ethereum platform. The project aims to correct the inefficiencies and transparency issues prevalent in digital advertising.

BAT functions by having advertisers pay BAT tokens to website publishers for the attention of users. The BAT token is designed to accurately value and price user attention within the platform.

Key components of the BAT system include attention measurement systems, analytics dashboards, and machine learning algorithms. Integration of BAT into a host application involves implementing BAT Ads, which match and display ads to users based on locally stored data, thereby eliminating the need for third-party tracking.

The Brave browser is a privacy-focused browser that leverages blockchain technology to securely measure user attention and reward publishers for users' attention. User data and tracking information are stored solely on the user's device, ensuring anonymity and privacy.

The Basic Attention Token was created by the team that developed the Brave browser, led by significant names such as Brendan Eich, the creator of JavaScript and co-founder of Mozilla. Other key team members include Brian Bondy and Scott Locklin.

History

The Basic Attention Token held an initial coin offering (ICO) on May 31, 2017, raising approximately $35 million USD in under 30 seconds. The token has become a prominent component of the digital advertising landscape, focusing on transparency and user privacy.

Functionality

The BAT ecosystem integrates the Brave browser, a ledger system, a BAT wallet, and other blockchain-attested functionalities. The token is used to conduct transactions and acquire services on the platform, particularly for privately matched and anonymously confirmed ads. The open-source nature of the project permits third-party developers to find new and innovative uses for the token.

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